Privacy policy.

Privacy Policy for THE KILLER MUSE LTD.

Effective Date: 30 December 2024

At THE KILLER MUSE LTD. ("we," "our," "us"), we take the privacy of your personal data seriously. This Privacy Policy outlines how we collect, use, store, and share your data when you access our Services, including our wardrobe management platform, search engine, and user-generated style inspiration.

We are committed to protecting your privacy and safeguarding your personal data. By using our platform, website, mobile application, and related services (collectively referred to as the "Services"), you agree to the collection, use, and processing of your personal data as described in this Privacy Policy.

Please read this policy carefully to understand our views and practices regarding your personal data and how we treat it. If you do not agree with this policy, please refrain from using our Services.

  1. Information We Collect

Types of Personal Data We Collect

At THE KILLER MUSE LTD., we collect Personal Data from you in various ways, including automatically, when you provide it directly, or when we receive it from other sources. We collect this data to operate effectively and provide you with the best experience when using our Services.

You have choices about the Personal Data we collect from you. When we ask you to provide Personal Data, you are not required to do so. However, please note that if you choose not to provide certain Personal Data, you may not be able to fully access or use our Services.

We collect various types of information in connection with our Services, including the following:

1.1. Personal Information

When you create an account or use our Services, we may collect the following personal information:

  • Contact and Identification Information:

    • First Name

    • Last Name

    • Email Address

    • Username

    • Gender Preference

    • Profile Picture

    • Phone Number

    • Personal Description

    • Country

    • Date of Birth

1.2. Security Information

  • Login Information: Username and password used to access your account.

1.3. Location and Technical Information

  • Time and Location of Registration: General location data, such as city or region, and the time you registered for our Services.

  • Device Information: Includes IP address, browser type, device type, and operating system.

  • Usage Data: Information on how you interact with our platform, such as pages visited, time spent on the platform, and other activities.

1.4. Clothing Identification Information

  • Clothing Photos: Images of your clothes and outfits shared through the platform.

  • Personal Characteristics: Data related to body type, skin colour, or other attributes used in styling and outfit suggestions.

  • Clothing Preferences: Information about your preferred styles or clothing types shared via the platform to help personalise your experience.

1.5 Usage Data

We collect information about how you access and use the Services, including:

  • Device information: IP address, browser type, device type, operating system, and device identifiers.

  • Log data: Information about how you interact with the platform, including search queries, pages viewed, and time spent on the site.

  • Location data: General geographic location, if you grant access to location services.

1.6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to improve the functionality of our platform and enhance user experience. Cookies may be used to:

  • Track user activity for analytics purposes.

  • Remember your preferences or settings.

  • Provide targeted advertising and content. You can adjust your browser settings to control cookies, but this may impact your experience on the platform.

  1. How We Use Your Information

We use the personal data we collect to enhance your experience on our platform, provide tailored wardrobe management, and keep you informed with relevant updates. We may also use your information to send marketing communications with content that may interest you, but you can opt-out of these communications at any time.

Specifically, we use your personal data for the following purposes:

  • To Provide and Personalise Our Services: To enable you to create an account, upload photos of your outfits, search for styling inspiration, interact with other users, and receive tailored outfit suggestions based on your preferences and activity.

  • To Improve Your Experience: To offer personalised recommendations, including outfit ideas, user connections, and style inspiration. We use your data to continuously optimise and enhance the platform's functionality and design.

  • To Communicate with You: To send you important service updates, account-related notifications, marketing communications (with your consent), promotional offers, newsletters, and security alerts. You can opt-out of marketing emails and notifications at any time.

  • For Account Management: To manage your account, including helping you log in, update your profile, customise your preferences, and maintain your wardrobe information.

  • To Process Transactions: To complete purchases, subscriptions, or any financial transactions made through our platform, ensuring smooth processing and fulfilment.

  • For Security and Fraud Prevention: To monitor platform usage for security purposes, detect and prevent unauthorised access, protect your account, and maintain the integrity of our services.

  • To Comply with Legal and Regulatory Obligations: To meet our legal obligations, respond to lawful requests from authorities, enforce our Terms of Use, and protect against fraud or abuse.

  1. How We Share Your Personal Data

We are committed to protecting your privacy and ensuring that your personal data is handled securely. We may share your personal data with trusted third parties in the following ways:

  • With Service Providers: We may share your personal data with third-party service providers who assist us in hosting our platform, delivering content, processing transactions, managing marketing campaigns, and enhancing your experience. These service providers are contractually obligated to protect your personal data and only use it for the purposes we specify.

  • For Marketing and Analytics: We may share your personal data with third-party partners to assist us with marketing initiatives and data analytics. This helps us improve the platform, tailor content, and deliver more relevant offers. These partners may use your personal data to analyse trends, conduct market research, and optimise marketing strategies.

  • For Business Transactions: In the event of a merger, acquisition, sale, or transfer of all or part of our business assets, your personal data may be shared or transferred as part of that transaction. In such cases, we will ensure that your personal data is handled in accordance with this Privacy Policy, and we will notify you if any changes occur in how your data is processed.

  • To Comply with Legal Requirements: We may be required to share your personal data in response to legal obligations, such as subpoenas, court orders, or other government requests. We may also disclose your data if it is necessary to protect our rights, enforce our Terms of Use, or prevent fraud and abuse.

  • For Data Sales: We may sell or provide access to certain aggregated or anonymised personal data to third parties to support their provision of enhanced services or products that benefit our users. However, we will not sell personally identifiable information unless you provide explicit consent to do so. Any data shared for such purposes will be in compliance with applicable data protection laws and will be aggregated or anonymised to protect your privacy.

We do not sell, rent, or trade your personal data to third parties for their independent use without your consent. Any sharing of data will be done in a manner that respects your privacy and complies with applicable data protection regulations.

  1. Data Retention

We retain your personal data for as long as necessary to provide the Services or as required by law. You may request deletion of your account and data at any time. Data used for marketing will be retained until you withdraw consent.

  1. Your Rights and Choices

As a user, you have the following rights concerning your personal information:

  • Access: You can request access to the personal information we hold about you.

  • Correction: You can update or correct any inaccurate or incomplete information.

  • Deletion: You can request that we delete your personal data, subject to certain exceptions (e.g., legal obligations).

  • Opt-out of marketing: You can opt-out of receiving marketing communications by clicking the unsubscribe link in our emails or adjusting your preferences in your account settings.

  • Data portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format.

  • Right to object: You have the right to object to the processing of your personal data in certain circumstances (e.g., for direct marketing).

To exercise these rights, please contact us using the information below.

  1. Data Security

We take the security of your personal data seriously and implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorised access, use, or disclosure. However, please be aware that no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

  1. Children's Privacy

The Services are not intended for use by children under the age of 16, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

  1. International Transfers

If you are accessing our Services from outside the United Kingdom or the European Economic Area (EEA), please be aware that your information may be transferred to, stored, and processed in a country other than your own. By using our Services, you consent to the transfer of your data to countries that may not have the same data protection laws as your country of residence.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our platform with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.

  1. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

THE KILLER MUSE LTD.

Email: info@thekillermuse.com